Marketing on Sofa

Foreign businesses badly want Ukrainian IT experts; fashionistas are hunting for Ukrainian embroidery shirts, and Ukrainian agricultural products silently stand in many housewives’ kitchens, making their cooking delicious. Ukrainian companies and brands deserve to be known worldwide because they form the image of Ukraine abroad. I want to talk here about Ukrainian brands, which you probably know, but would never think of their origin.

The most known software rockstar, Grammarly, was founded by three Ukrainians. It is a web-based service that uses machine learning and artificial intelligence to scan the text for errors within a few seconds. Today Grammarly’s audience reaches almost 7 million active users per day, and its app has been downloaded more than 10 million times.

Another famous Ukrainian IT startup, MacPaw, established by a young Kyiv-native developer, helps improve Apple computers’ productivity. The app CleanMyMac is one of the best-selling products for cleaning up MacBooks and the leader in the market. MacPaw’s software solutions are used by millions of people in America, Western Europe, and Asia, while most of its talents are talented Ukrainians.

Ajax Systems creates a security system with its unique communication protocol, cloud server, mobile application and control panel. Further to notifying the owner of a fire or intrusion, the company presented a feature to block the water in a house or de-energise the fire, making a home “smart”. Approx. 120 countries are buying Ajax systems. The production facility and R&D offices are in Kyiv.

I am sure communication and creative professionals know Depositphotos. The platform links buyers and sellers, offering a stock of over 60 million high-quality photos, images and videos. Today it is one of the top three content platforms in the world, with customers from nearly all countries. Depositphotos is headquartered in New York, but its employees reside everywhere.

What about a sustainable alternative to Lego? Ukrainian Ugears makes wooden toy puzzles which have already conquered 85 countries. Some models were designed specifically for Disney, like Cinderella’s carriage or the Walt Disney railway locomotive. There are more than 90 models of constructors, STEM-Lab training kits and wooden colouring pages available for any customer.

I think Ukrainian business can positively influence the perception of Ukraine in the world and dispel some myths firmly rooted in people’s heads. In fact, this task is not only for businesses but mainly for Ukrainian PR professionals to spread the word about the beautiful country stifling in blood today.

Please support Ukraine and its brave people.